the Strategic Plan assignment

For the Strategic Plan assignment, you will work throughout the
course to create a market entry plan (entrepreneurial), a market
expansion plan for an existing organization, or a mergers and
acquisitions plan that seeks to increase your organization’s competitive
advantage.

Complete Part 4 of the Strategic Plan assignment according to the directions in the Part 4: Marketing section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.

Part 4:
Marketing (Topic 5)

Consider if your
strategic plan is a market entry plan (entrepreneurial), a market
expansion plan for an existing organization, or a mergers and
acquisitions plan. Deciding who the target market is and determining
their demographics, behaviors, motivation, needs, and goals is
essential because the target market drives the marketing plan. This
is typically done through studying research and data related to how
potential customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are, deciphering
their needs, and likes and dislikes, learning about their lifestyle,
and observing how the target market behaves, creating a brand that
appeals to these customers is possible.

Create a 15-20
slide PowerPoint with speaker notes that explains your marketing
strategy. Refer to the Marketing section of “Operations Chart”
that was due in Topic 4. Based on your research and experience, your
ideas may have changed and can be modified at any time during this
plan.

Address the
following:

  1. What is your
    target market?
  2. What is the
    size of your target market?
  3. What
    resources do you believe would be required to implement your plan?
  4. How will you
    reach your plan?
  5. How does
    your marketing strategy seek to achieve your vision? How will you
    measure if the marketing strategy is achieving your vision? What are
    the indicators to identify this?
  6. What type of
    leadership and innovative qualities do you plan to implement in
    order to execute your marketing strategy?

Provide three to
five sources in your presentation.

While APA format
is not required for the body of this assignment, solid academic
writing is expected, and documentation of sources should be presented
using APA formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.

This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.

You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student
Success Center.

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