Read Case 2: Black Friday and Cyber Monday in Chapter 8 of Integrated Advertising, Promotion, and Marketing Communications. In your post answer the following:
- What comes to mind when advertisers promote their sales on Black Friday or Cyber Monday?
- Have you ever participated in one or both events? Share your experience.
- Do you prefer to go to the store on Black Friday or browse the computer for Cyber Monday deals?
- Are consumers getting the best deal on their purchases on these two days? Why or why not?
For all discussion posts, back up your writing with terms and concepts from class readings. Remember, these same terms and concepts can be used in your Critical Thinking assignments and in the portfolio project, so use the discussion area as a place to practice applying terms and concepts to the situations being addressed.
Your post must be well written and formatted according to the requirements in the CSU-Global Guide to Writing and APA. Include at least two substantive posts to classmates by Sunday. Respond to two or more of your classmates postings in any of the following ways:
- Build on something your classmate said
- Explain why and how you see things differently
- Ask a probing or clarifying question
- Share an insight from having read your classmates posts
- Offer and support an opinion
- Validate an idea with your own experience
- Expand on your classmates posts
- Ask for evidence that supports the post