Writea two-page paper, typed and double-spaced, which you respond to each of the following questions. Include a 200-word summary highlighting the importance of this type of competitor analysis. Support your response with at least three sources, two of which must be scholarly sources from the West Online library.
- Should
Mandalay Bay Resort and Casino and other Vegas hotel destinations be
concerned with service marketing concepts such as customer loyalty and
retention? Please explain your answer. - As
a guest of Mandalay Bay who experienced this situation, what do you
think would be a reasonable expectation for the hotels service recovery
efforts? - Evaluate
Mandalay Bays service recovery efforts from the perspectives of
distributive justice, procedural justice, and interactional justice. - What
recommendations would you provide the management of Mandalay Bay to
handle future situations such as the one described in the case?
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