Mandalay Bay Case Studay

Writea two-page paper, typed and double-spaced, which you respond to each of the following questions. Include a 200-word summary highlighting the importance of this type of competitor analysis. Support your response with at least three sources, two of which must be scholarly sources from the West Online library.

  • Should
    Mandalay Bay Resort and Casino and other Vegas hotel destinations be
    concerned with service marketing concepts such as customer loyalty and
    retention? Please explain your answer.
  • As
    a guest of Mandalay Bay who experienced this situation, what do you
    think would be a reasonable expectation for the hotel’s service recovery
  • Evaluate
    Mandalay Bay’s service recovery efforts from the perspectives of
    distributive justice, procedural justice, and interactional justice.
  • What
    recommendations would you provide the management of Mandalay Bay to
    handle future situations such as the one described in the case?

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