We will read several cases in this class. The cases are chosen to highlight different aspects of
marketing and their implication for marketing strategy. Cases are unlike most writing. They are not
research articles, news articles, or nonfiction books. They do not make an argument or reach a
conclusion. That is your job. Below, is a set of instructions for the case discussion; however, you
need not restrict yourself to these guidelines, please feel free to add any info that you consider
relevant and important. One thing to keep in mind is that the firms actual decision/ action in real
life (which you might come across while you do your research) may not be the best approach.
The report must contain:
a.) Central Problem: Define clearly and concisely the basic problem in the situation.
b.) Analysis of Situation: What tools and concepts from this course can help us in analyzing the
case? Include an Environmental Scan and a SWOT analysis for this company related to the
problem of interest.
c.) Identify Alternative Strategies: Based on the analysis in b., identify possible alternative strategies
to cope with the problem defined in a.
d.) Course of Action: Recommend courses of action.
Prepare your own individual 3-4 page word processed overview of the case, covering the points listed
above. (Make sure you include an Environmental Scan, a SWOT analysis, and at least 2 alternative