MGT101 – case study

Assignment-2

Please read the case “La Croix Is Losing the Sparkling Water Wars” given on Page number 241, Chapter 6 – “Strategic Management” available in your textbook/e-textbook “Management: A Practical Introduction” 10th edition by Angelo Kinicki, & Denise B. Soignet and answer the following questions (Each of your answer should be 100-150 words):

QUESTIONS

Q1. What is the underlying problem in this case from CEO Nick Caporella’s perspective? (2 .5Marks)

Q2. Develop a SWOT analysis for LaCroix. (2.5 Marks)

Q3. Do a VRIO assessment of LaCroix’s Sparkling water and recommend a solution based on this assessment? (2.5 Marks)

Q4. Which of Michael Porter’s four competitive strategies is LaCroix trying to follow? Explain. (2.5 Marks)

ANSWERS:

1.

2.

3.

4.

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