Pricing Strategies and Decisions Overview

Assignment – Pricing Strategies and Decisions

Overview

You will use the same client and scenario for this assignment that you used for the Week 4 assignment: Pricing Strategy.

Instructions

Develop a 3–5 page report about your client for your boss that includes the following components:

  1. Pricing Strategy Management
    • Evaluate the pricing policies, processes, and methods your client uses to manage its pricing strategies.
      • Identify the policies used to manage the pricing strategy of the company.
      • Describe the price-setting process the company uses and determine if prices are sustainable and profitable.
      • Differentiate between incremental and avoidable costs and analyze the contribution margin for your client’s three top-selling products.
      • Explain why your client should or should not invest in breakeven analysis.
  2. Pricing Decisions
    • Determine the impact pricing decisions have on the overall marketing strategy of the company.
      • Discuss the challenges your client could face when implementing a new or updated pricing strategy.
      • Describe the strategies used by competitors and create solutions to react to their actions.
      • Determine the best method for managing competitive information and current trends in pricing.
      • Explain the importance of accurate measurement of price sensitivity of consumers.
  3. Ethics and the Law
    • Identify any potential ethical and legal implications related to pricing.
  4. References
    • Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

The specific course learning outcome associated with this assignment is:

  • Evaluate the pricing strategy management, pricing decisions, and ethical and legal implications relative to a given company.

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