Module 01 Written Assignment 2 – Competitive Advantage

Competitive advantage is what sets an organization apart. A
competitive edge is a necessary ingredient for an organization’s
long-term success and survival. Unique resources provide a company with a
sustainable competitive advantage. The four characteristics of unique
resources are value, rarity, ability to duplicate, and ability to
exploit. Resources that have all four of those characteristics can be
used to form sustainable competitive advantages.

Construct a 2-3 page paper, based on the four characteristics of a
product with potential for sustainable competitive advantage and based
on the research you conducted; identify and discuss a company that does
an effective job of utilizing these resources in the competitive
marketplace. Also describe the product in relation to the four
characteristics of sustainable competitive advantages.

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