Choose ads for two competing products of your choice, such as two toothpaste ads, two automobile ads, or two cell phone ads. The ads may be either online or in print. Evaluate the two ads according to their creativity, clarity, likability, memorability, that compares the two ads, and make a final recommendation based on your evaluation, write a report that compares the two ads, and make a final recommendation based on your evaluation, The report should contain the following sections, presented in this order:
Introduction, statement of purpose, recommendation, methodology, and criteria, analysis,conclusions, and recommendation section. Include a decision table near the end of the report.
No plagiarism. Better to choose some easy ads, and easy to understand.
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